The challenge was to reintroduce Caladryl. We developed three bedtime stories with lessons about how and when to use the product while providing playful content.  We executed it through parallax by using 3 layers, creating a dynamic storytelling. 24.49% sales lift delivered , Facebook community reached 2.2 million, plus nearly 20 million total ad impressions. After identifying and understanding the culturally relevant insight that for Latina women, looking beautiful is an everyday matter vs. a “special occasion” for their white counterparts, we created (Belleza Total 24/7) an E-commerce platform accessible as website through desktop and as an app through mobile or tablet.