We joined forces with the rising stars of the Mexican music scene, Sonido Gallo Negro. The band's spellbinding blend of psychedelic Peruvian cumbia injected a burst of rhythm and color into our film, catapulting it among the top-performing pieces of the "That's iPhone" campaign. With its global reach extending to over 21 million views on YouTube, this project not only hit the right notes but also resonated on a global scale.