Above is a snapshot of some of the brands, agencies, and creative award shows I’ve had the privilege to be part of. Each mark represents a chapter in my journey, but what ties them together is a single belief: I believe creativity should make the complex feel simple and effortless.

That belief has taken me from my start in Colombia to leading global creative for Apple, Samsung, and now Airbnb.

I began as a copywriter at McCann before moving into art direction at DDB and JWT, later expanding my career in the U.S. with JWT New York, DDB San Francisco, and AKQA. In 2018, I joined Apple’s agency, Media Arts Lab, where I launched the Miami office and led iPhone campaigns across Latin America, later contributing to global initiatives like Shot on iPhone and @apple. At Ogilvy NY, I oversaw Samsung Global’s creative across the U.S., LATAM, Europe, and Asia.

Today, at Airbnb, I drive global expansion—delivering double-digit growth in LATAM and leading brand work in Japan that grew first-time bookers by 15% year-over-year.

I believe the best work is always beautiful, honors human intelligence, and moves markets.